Branding
As a brand strategy consultant, we have deep expertise across the full range of branding services, from strategic positioning, brand architecture and equity extension, through brand naming, identity development, brand management and execution.
Brand Positioning
Establishing a strong, defensible brand positioning is a make or break proposition. Yet many companies view their brand initiatives only in terms of communication, or fail to effectively link their branding efforts to the overall business strategy.
Brand Naming Consultant
A strong brand name is an imperative in today’s environment of fragmented media and fleeting messages. Names must work harder than ever to break through the clutter and set the brand up for market success.
Brand Identity Development
Great design brings a brand’s positioning to life. It drives customer relevance, competitive differentiation and internal alignment. Our creative team develops brand communication that speaks clearly and helps deliver on our clients’ business objectives.